New App Testing Requirements on Google Play

In November 2023, Google Play is implementing changes to the requirements for publishing new apps, aiming to assist developers in testing their apps, identifying issues, and gathering feedback before launching. These changes specifically impact developers with personal accounts created after November 13, 2023.

Introducing Testing Requirements for Newly-Created Personal Accounts

Testing is a crucial part of the app development process. Regular testing ensures the correctness, functional behavior, and usability of your app before public release. Developers who consistently use Play Console’s testing tools are better positioned to provide high-quality experiences, leading to higher ratings and success on Google Play.

To support all developers in delivering high-quality apps, new testing requirements are being introduced. Developers with personal accounts created after November 13, 2023, must meet these requirements before making their apps available on Google Play. Features such as Production and Pre-registration in Play Console will be disabled until these requirements are met.

Overview of Testing Requirements

For newly created personal developer accounts, a closed test for the app is mandatory. This closed test must involve a minimum of 20 testers who have opted in for at least the last 14 days continuously. Once these criteria are met, developers can apply for production access on the Play Console Dashboard to ultimately distribute their app on Google Play. The application process includes answering questions to provide insights into the app, its testing process, and production readiness.

Understanding Different Testing Tracks and Their Requirements

Play Console offers various testing tracks to help developers gradually enhance their apps:

  • Internal Testing: Distribute builds to a small group of trusted testers before finishing app setup. Internal testing is optional but recommended.
  • Closed Testing: Share the app with a controlled group of users to identify issues and ensure compliance with Google Play policy. At least 20 testers must be opted-in continuously for the last 14 days.
  • Open Testing: Surface the app’s test version on Google Play, allowing anyone to join the testing program and submit private feedback.
  • Production: Make the app available to billions of users on Google Play. To apply for production access, a closed test meeting specific criteria is required, including at least 20 opted-in testers for the last 14 days.

Stay informed about these changes and ensure your app meets the new testing requirements for a successful launch on Google Play.

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